Herdwatch launches strategic partnership with Dovea Genetics and Next Generation app

Dovea adopts Herdwatch as its preferred farm management software solution, as Herdwatch launches its highly anticipated next generation app and platform


Software company Herdwatch and AI company Dovea Genetics, two leading Irish companies in the Agri-sector, both headquartered in Tipperary with international operations, have entered a strategic partnership which will see the Herdwatch farm management software solution adopted by potentially thousands of Dovea Genetics customers.


Both organisations are heavily farmer-focused – Dovea Genetics was founded in 1952 and has been a leader in bovine Artificial Insemination (A.I.) since then, whilst Herdwatch is part of FRS Network (Farm Relief Services), a farmer-owned co-operative established in 1980.


Herdwatch is used on over 11,000 farms in Ireland and the UK, making it the leading farm management software platform in those markets, while Dovea exports to 26 countries. By collaborating, the two companies hope to bring even more efficiency gains to farmers who need every bit of help they can get in the current climate.


FRS Network CEO Peter Byrne, Dovea General Manager Dr Ger Ryan and Herdwatch CEO Fabien Peyaud

FRS Network CEO Peter Byrne, Dovea General Manager Dr Ger Ryan and Herdwatch CEO Fabien Peyaud


Dovea General Manager Dr. Ger Ryan said: “We are very pleased to team up with Herdwatch, as we share a common ethos and are both passionate about supporting our customers in making the best decisions for their farm business. The Herdwatch solution has a full breeding life cycle module, integrated with ICBF, where farmers can track and manage serves, scans and get automatic reminders on due dates through-out their season which are all very important for our farmers.”


Herdwatch has made a name for itself over the past 6 years by helping farmers save hours on paperwork every week, and make better decisions via an easy-to-use app on mobile, tablet or laptop. The Roscrea-based software company is set to deliver even more innovation as it launches a completely new version of their software this week. This new app, called “Herdwatch NG” (Next Generation) is “leaner, meaner and faster than ever”, according to Fabien Peyaud, Herdwatch CEO. “We are very excited about our Next Generation app which has taken 18 months of Research and Development by a team of 12. Based on farmers’ feedback, we’re confident our members will love it.”


Peter Byrne, FRS Network CEO and Herdwatch Director, commented: “FRS are very excited to be associated with the Herdwatch success story in Tipperary and right across the country. This Next Generation app has taken significant investment and as a farmer-owned co-op we are delighted it will make such a difference for farmers.”


The new app was launched at the Winter Fair in Belfast by rugby legend Rory Best, who uses Herdwatch on his Suckler farm in Co. Down. He commented: “The Next Generation Herdwatch app will be a great benefit to me as I transition from professional rugby back to looking after our herd at home along with a few other projects. Like in Rugby, you have to make things which are complicated appear simple, and Herdwatch, which was already easy to use, will be faster and easier than ever before.”


The Herdwatch NG (Next Generation) app is available to download in Ireland for free on the Apple App Store and Android Play Store (Search for "Herdwatch NG"). A UK version of the app will follow soon.

A free plan is available for all farmers, with yearly PRO memberships starting at €79+VAT.

For more information about Herdwatch, visit www.herdwatch.com or call 0505-34400 (IE) / 020 3773 2763 (UK). For more information about Dovea Genetics, visit www.doveagenetics.ie or call 0504-21755.


Get Started on Herdwatch for FREE

Try the App for Free

The new Free-Plan which allows farmers to:

  • Download their Herd from APHIS (NI), BCMS (UK) or Agfood (IRL) 
  • Record 10 calf registrations
  • Record their medicine purchases
  • Record Heat detection and general tasks



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